Privacy Policy
Last updated: October 2026
Lumina Marketing (“we”, “us”, or “our”) operates the website https://luminamarketing.co.uk (the “Website”).
We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR).
1. Information We Collect
We may collect and process the following data:
- Personal information: name, email address, phone number, business details (when you contact us via forms or email)
- Technical data: IP address, browser type, device information
- Usage data: how you use our website
- Marketing & communications data
We may obtain business contact details from LinkedIn and use Dropcontact to obtain business email addresses. We also hold relevant correspondence and outreach activity records in our marketing outreach and email systems.
2. How We Use Your Information
We use your information to:
- Respond to enquiries
- Provide marketing services
- Improve our website and services
- Send relevant communications (only where permitted)
Where tracking is enabled, we use recorded email opens, link clicks and video views to understand engagement and inform follow-up communications. Automated follow-up rules may use this activity to select or schedule subsequent messages.
3. Legal Basis for Processing
We process your data on the following bases:
- Contract: to provide agreed services or take steps you request before becoming a client.
- Legitimate interests: to respond to enquiries, manage business relationships and send relevant b2b communications where permitted. Our interests are running and developing Lumina Marketing, balanced against your privacy rights.
- Legal obligation: to meet applicable legal, tax and record-keeping requirements.
You can withdraw consent where we rely on it, or object to direct marketing, at any time.
4. Cookies
Cookies are small files stored on your device. We use Google Analytics 4 (GA4) to understand website traffic and visitor interactions and help improve our website.
GA4 uses cookies to distinguish visitors and maintain session information. Their default duration is two years, although settings and browser restrictions can change this.
Where consent is required, we ask for permission before using cookies or similar technologies. You can manage your choices through our website’s cookie controls and your browser settings.
5. Data Sharing
We do not sell your personal data. We may share data with trusted third-party service providers where necessary to operate our website or deliver services.
We use third-party service providers for managing marketing outreach, obtaining business contact information, and sending, receiving and storing email correspondence. These providers process relevant personal information to provide their services.
We also use website hosting and analytics providers to operate and monitor our website.
6. Data Security
We take appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
7. How Long We Keep Your Information
We normally delete prospect contact details and outreach records after six months, unless there is an ongoing business relationship or a continuing, lawful reason to send relevant marketing communications.
When someone unsubscribes or objects to marketing, we stop sending marketing communications and retain a minimal record to prevent further contact.
Other enquiry and client records are kept according to the continuing relationship, the purpose of the record and any legal or accounting requirements. We delete information when it is no longer needed.
8. Your Rights
You can request restriction of the use of your personal information and, where applicable, receive it in a portable format. Some rights depend on the circumstances and the lawful basis used.
You have the right to object at any time to direct marketing, including related profiling. You can unsubscribe or contact us to exercise this right.
You can raise a complaint with us using the contact details below. You can also complain to the Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/.
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction or deletion
- Object to processing
- Withdraw consent at any time where we rely on consent
To exercise your rights, contact us at: hello@luminamarketing.co.uk
9. Contact Us
Cara Kjelstrup-Johnson is the sole trader operating Lumina Marketing and is responsible for data protection and GDPR compliance. Lumina Marketing does not have an appointed Data Protection Officer.