A marketing consultant who takes the time to understand your business

Lumina Marketing helps professional services businesses work out where to focus, make confident marketing decisions and turn those decisions into activity they can realistically deliver.

Talk about your marketing
Cara Kjelstrup-Johnson, Founder of Lumina Marketing
Cara Kjelstrup-Johnson Founder of Lumina Marketing

Why I created Lumina Marketing

I founded Lumina Marketing after seeing businesses spend a great deal of time and money on marketing without always having a clear reason for the activity they were doing.

Some businesses know they need to market themselves but are unsure where to begin. Others are already producing content, running campaigns and updating their website, but cannot see how it connects to their goals or contributes to enquiries.

With nine years of marketing experience across SMEs and larger organisations, I help businesses step back, work out what needs attention and decide what should happen first.

My approach is strategic, practical and collaborative. You will receive clear recommendations, honest advice and support shaped around your business, rather than a fixed package of activity you may not need.

Experience that shapes the advice you receive

My background covers marketing strategy, campaigns, content, paid media and performance across financial services, technology, recruitment and charities.

I am a Chartered Marketer and have more than six years of experience working on FCA-regulated campaigns. This means I am comfortable working in environments where ideas need to be creative, claims need to be accurate and results need to be understood.

9

years of marketing experience

6+

years working on FCA-regulated campaigns

Chartered Marketer

How I approach the work

  1. Understand before acting

    We start with your business, customers, challenges and goals before deciding which activity is appropriate.

  2. Prioritise what matters

    You will receive a clear set of priorities based on what is most likely to support your objectives, rather than a list of everything you could be doing.

  3. Make it practical

    Strategies and recommendations should be realistic enough to implement with the time, resources and budget available.

  4. Keep improving

    Marketing develops through learning. We review performance, understand what it tells us and use that insight to make better decisions.

You will know what is happening and why

The aim is to make marketing easier to understand and easier to act on, without losing sight of what the business needs it to achieve.

  • Clear and honest communication

  • Strategic thinking explained without unnecessary jargon

  • Recommendations connected to your business objectives

  • Support that can move from planning into delivery

  • A genuine interest in understanding your business

  • Reporting that explains what the numbers mean and what should happen next

Let’s give your marketing a clearer direction

Book a free 30-minute review to talk through your current activity, business goals and where your marketing may need support.

Book your free marketing review