Strategy that grabs attention
I work across strategy, brand, websites, campaigns, content & performance. The common thread is connecting the thinking to the delivery, so marketing has a clear purpose rather than becoming a collection of disconnected activity.
Explore selected work
Technology Industry
I built the marketing function from the ground up, creating the strategy, brand, website, content and campaigns needed to support the business as it grew.
Create a more consistent marketing function that increased visibility, supported partner-led growth and gave prospects a clearer route from first impression to next step.
Built the strategy, refreshed the brand and website, introduced content pillars and developed campaigns across digital, social, PR, events and internal communications.
The business achieved 101% organic revenue growth in one year, alongside significant increases in website traffic and engagement.
Performance at a glance
Two of the clearest digital shifts after the marketing function was established.
Website & customer journey
The existing website was outdated and service-led, with limited interaction and no clear next step for visitors.
Refreshed the brand and website experience, introduced an explainer video and created clearer routes through the site with more obvious next steps.
The refreshed website made it easier for visitors to understand what Virtuoso offered and what to do next. Website visitors increased from 40 to 703 in six months.
Original website
Redesigned website
Educating & supporting clients
Create content that did more than promote services by helping the audience understand technical topics and showing Virtuoso’s expertise.
Created content pillars and used expert-led posts, articles, partner content and PR to connect technical subjects back to customer challenges.
Engagement increased from 1.1% to 34.2% in six months as content became more consistent and audience-focused.
Unleashing Event
Build awareness around Virtuoso’s positioning while using event activity to create direct conversations with potential customers and partners.
Developed the Unleashing campaign across social, digital content and event materials, creating a consistent message around enterprise automation and content management.
The campaign generated 25 event leads, while the supporting awareness activity delivered 13,849 impressions over three months.
Christmas Campaign
Use the end of the year to maintain visibility, reinforce the Virtuoso brand and give the audience useful, timely content.
Created a coordinated Christmas campaign using year-in-review and technology-trends content supported by branded social creative.
The Christmas campaign generated 4,942 impressions and 142 engagements.
Keeping teams informed & connected
Keep internal teams regularly informed and support a positive, inclusive team culture.
Introduced regular internal newsletters, quarterly town halls, team events and awards.
Internal activity received positive feedback and the average newsletter open rate was 70% for the year.
Revenue Operations
Reframing the brand & website around disconnected people, processes & technology that make growth harder.
Create a clearer proposition and website journey that can turn interest into conversations with the right businesses.
Developed the brand identity and visual direction, then restructured the website around audience problems, the value proposition and a clearer route to action.
The brand and website work are complete. Ongoing content and lead generation activity is still being developed, so performance results are not shown yet.
Visualising the move from disconnected to aligned.
The current identity uses the dotted arrow to show movement from fragmented operations towards a more aligned revenue system.
Website transformation
The revised website leads with recognisable growth barriers before explaining the service.
Original website
Current website
Brand, content & social media
Brand strategy was refreshed and updated alongside his website to draw in more enquiries. A content plan was introduced to create a drip-feed of social posts, which is already gaining a lot of engagement.
Property Membership
Campaign planning, paid media, email testing and creative content designed to increase awareness and response.
Increase awareness, improve response to training activity & generate downloads, landing page visits and bookings.
Developed themed content, ran paid activity across LinkedIn & Google, used A/B testing and refined creative as campaigns ran.
Paid and organic activity generated qualified downloads, landing page traffic and stronger campaign response.
Paid campaign creative
These video frames formed part of the paid campaign activity. They kept the message simple and gave the viewer one clear reason to act.
Campaign & event content
Not-for-Profit
Created a more connected family of community brands while keeping the purpose of each café and service easy to recognise.
Create clearer value propositions and more consistent branding across the cafés, community fridge and young carers activity, while supporting visits, donations and community participation.
Created individual value propositions, refreshed the project identities, developed poster templates and built reusable values and project wheel assets.
A connected visual and messaging system was created under the parent brand, while each project retained enough differentiation to communicate its own role clearly.
A family resemblance without making every service identical.
The identities share the same parent brand symbol and a consistent blue and green relationship. Each service then uses distinct imagery and naming so the audience can quickly tell whether the communication relates to a café, food support or young carers.
Brand refresh
The original identities were brought together under a more consistent visual system, while keeping each community project easy to recognise.
Finance
In house experience across social media, integrated campaigns, website, SEO, analytics, events, PR and sales enablement.
Build a more consistent content drumbeat that increased awareness and supported new business lead generation.
Refreshed the look and feel of social assets and organised activity around three clearer content pillars.
Engagement doubled in four months and the activity generated new leads in the first six months.
FCA pricing reform campaign
Targeted specific clients with a coordinated cadence of email, social media, webinars and blog content to explain the changes and encourage useful action.
Website & digital experience
I led a website rebuild focused on improving the customer journey, making key information easier to find and creating clearer routes through the site. I also improved SEO across keywords, metadata & backlinks, using GA4 and Hotjar to analyse user behaviour and report performance.
Lumina
Building my own consultancy through personal branding, practical marketing insight & story led content.
I use the same principles in my own marketing.
The content combines useful marketing thinking with observations and stories that make the subject easier to relate to, building familiarity and credibility rather than relying on promotional content.
Personal brand & content
Using storytelling, useful marketing advice, personal observations and relatable content to build familiarity, trust & visibility.
What people say about working with me.
Need someone who can work out what needs doing and then get it done?
I can support a defined marketing project, add experienced freelance capacity or take ownership of a piece of marketing from strategy through to delivery.